Benefits of Digital Signage for Restaurants

If you’re a restaurateur seeking expansion in a new location for your existing restaurant brand, what steps do you take when considering audio video solutions for your customers? As the cost of flat panel HDTVs has dropped, more and more restaurants are looking to interact with their customers, prospects and employees through the use of digital signage solutions.

One of our manufacturing partners is NEC, which is well-equipped to tailor display systems designed specifically for restaurants. In a recent white paper, NEC outlined the new uses for audio-visual solutions in restaurants, from digital menus to interactive entertainment options. The benefits to restaurants are numerous – here are a few:

Digital signage reinforces your brand image: Digital signage can power your brand with a consistent promotional message. Logos look great on professional HD and LCD screens, and combined with NEC’s award-winning SpectraViewII™ technology, the look far surpasses the varying reproduction quality of printed signage.

Digital signage decreases perceived wait time: 20 minute wait for a table? No more customer complaints with a professional audio-visual display system. Use the waiting room screen to get customers excited about their impending dining experience, or use it to promote the restaurant’s seasonal promotions, daily specials and new product offerings.

Digital signage entertains your customer: Digital signage can entertain your customers throughout their dining experience. TV dinners have become commonplace among American families (for better or for worse), so having screens around will put your customer right at home.

Digital signage can help minimize waste and food spoilage: Some restaurants use the visual screens to post daily specials on menu items that are either low in stock or not selling well. Say goodbye to chalkboard scribbles.

Digital signage connects your staff: Having a digital display system facilitates communication among your employees — from hosting, to the wait staff, to the kitchen. Tables are turned over more quickly and orders are fulfilled more efficiently.

Digital signage saves on costs: Forget about window signs or in-restaurant sign boards. Digital screens are easier to change, moving straight from design phase to live display. No more waiting on printed materials or paying extra for fast shipping. Play that photo or video slideshow for your customers, and save on costs.

These are just some of the ways that audio-visual solutions like those outlined by NEC can help restaurants provide better atmosphere for their customers and their own staff.

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